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Throughout his career, Greenblatt has helped to evolve what the idea of social entrepreneurship means. In a recent interview with Katherine Klein, vice dean of Wharton’s Social Impact Initiative, Greenblatt talked about the business of social impact: Where it has been, where it is headed, and how we can tell if a company is doing the good it aspires to do.
An edited transcript appears below.
Katherine Klein: What is a social entrepreneur?
Jonathan Greenblatt: I [use] a definition that was laid out many years ago by Sally Osberg of the Skoll Foundation, and Roger Martin, who’s the dean of the Rotman School of Management in Toronto, Canada. I think about a social entrepreneur as someone who tries to create change through a market-based approach. That is while taking direct action. Not necessarily lobbying or doing advocacy, but literally going in and creating something — that is, trying to do so in order to create, or let’s say, fix a broken disequilibrium.
It’s not someone who is trying to do something on the outside that is causal, but instead trying to create systemic change and repair a difficult societal ill. The social entrepreneur creates direct action to fix a broken system.
“The social entrepreneur creates direct action to fix a broken system.”
Katherine Klein: For profit, necessarily? continue reading here